Haglöfs is the progressive outdoor performance brand from Sweden. Since 1914, we've been drawing outside the lines, thinking outside the box, and living outside our comfort zones. Join us on our quest to encourage exploration – both physically and mentally – by embracing the outdoors.
Want to shape the Haglöfs experience in Innsbruck?
Role Purpose
As Assistant Store Manager & Visual Merchandising Lead, you will be responsible for the day-to-day performance and development of the Haglöfs retail experience in Innsbruck. You will create an inspiring customer journey, drive commercial performance, and ensure that the store reflects the values, quality, and spirit of the Haglöfs brand.
You will play a key role in fostering a strong team culture and creating a welcoming destination for the outdoor community in Austria, combining product expertise, service, and a genuine passion for life outdoors.
This is a hands-on leadership role for someone who thrives in a dynamic retail environment and wants to make a meaningful impact through exceptional customer experiences and strong commercial execution.
Role Purpose
As Assistant Store Manager & Visual Merchandising Lead, you will support the Store Manager in leading the team, driving sales, and delivering an outstanding customer experience. You will also take ownership of visual merchandising, ensuring the store is always inspiring, commercial, and aligned with the Haglöfs brand.
This role is ideal for someone who combines strong retail sales skills with creativity, structure, and a passion for outdoor products.
Key Responsibilities
Support the Store Manager in daily store leadership and operations
Drive sales and customer service together with the team
Take ownership of visual merchandising and overall store presentation
Ensure product stories, campaigns, and seasonal messages are clearly communicated in-store
Coach and support Sales Advisors on product knowledge and service standards
Help manage stock routines, replenishment, and overall store readiness
Act as deputy store lead when the Store Manager is not present
Contribute to building Haglöfs' local presence and community engagement in Innsbruck
Skills & Requirements
What We Are Looking For
A genuine passion for the outdoors and technical outdoor products
Strong sales and customer service skills
Positive, hands-on, and team-oriented mindset
Ability to take responsibility and lead by example
Strong attention to detail and a commercial eye for visual presentation
Data-driven approach to visual merchandising and store presentation
Required Qualifications
Fluent German and English communication skills
3+ years of retail experience, preferably within outdoor, sports, fashion, or premium lifestyle retail, and experience in visual merchandising and commercial store presentation
Success in This Role Means
The store looks inspiring, commercial, and on-brand every day
Customers receive excellent service and product guidance
The team is supported in achieving sales and service goals
Campaigns and product stories are executed to a high standard
Visual merchandising drives customer engagement and commercial performance
Practical Details
Contract: Full-time, permanent (38.5 hrs/week)
Start date: October 2026 preferred
Reports to: Store Manager
Ready to Join the Journey?
This is a unique opportunity to play a key role in establishing Haglöfs’ retail presence in Austria and to help build something meaningful from the very beginning.
If you are passionate about retail, visual merchandising, the outdoors, and creating exceptional customer experiences, we would love to hear from you.
Send us your application and become part of this exciting new chapter for Haglöfs. We look forward to hearing from you!
For the greatest playground ever made
Inspired by Wiktor Haglöf, who began this journey in 1914, we are a progressive outdoor performance brand from Sweden – dedicated to pushing the boundaries of our comfort zone and encouraging our community to do the same. All for the greatest playground ever made.
Coming from humble beginnings, our story has since evolved. Seeking constant progress, we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do all we can to ensure that the outdoors will still be there for future generations to explore.
Today, we explore with curiosity and a commitment to creating gear that will support anyone, anywhere, in their own outdoor adventure—from walking through the forest to reaching the peak of a mountain.
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Kristoffer Persson | Contact Person
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Haglöfs
Innsbruck | On-site
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