As the Teamlead of CRM, you are responsible for the strategic, technological, and operational transformation of how we communicate with our customers. You ensure that we deliver personal, relevant experiences across every lifecycle touchpoint, in a scalable, efficient, and future-oriented manner. Your focus is on proactive process improvement, the seamless technological integration of all interfaces (our ESP, Shopify, loyalty platform, WhatsApp, etc.), and growing Customer Lifetime Value through smart automation and excellent content.
The role has the following central creed: "CRM is not a support function – but the engine for lifetime value and brand loyalty."
Strategic Responsibility
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Full ownership of the CRM toolbox: email, SMS, WhatsApp, letters, inserts, and the Premium Club.
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Development of a long-term CRM vision with a focus on automation, brand loyalty, and Customer Lifetime Value.
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Managing the unit based on modern KPIs (e.g., CLV, email & flow revenue share, NPS).Strengthening the role of CRM as a strategic business partner within the company.
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Strengthening the role of CRM as a strategic business partner within the company.
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Further develop our loyalty club to leverage CLV and margin growth.
Lifecycle & Automation-
Expansion of AI-supported personalization, automated lifecycle flows, dynamic content, and smart segmentation.
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Identification of automation potential (e.g., automated loyalty tiering via Shopify/ESP API).
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Continuous process improvement to increase operational efficiency.
Leadership & Team Development-
Disciplinary leadership and transformation of the team towards new role profiles (e.g., CRM Specialist, Automation Manager).
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Focus on education and iteration of an ideal team setup that makes the CRM vision a reality.
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Fostering a learning culture with a focus on technical competence and a digital mindset.
Interfaces & Project Responsibility-
Close cooperation with Performance Marketing, IT, Content, Product, and Customer Support.
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Responsibility for cross-departmental projects focusing on customer processes and tools.
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Participation in roadmap and strategy meetings to actively shape corporate development.
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3–5 years of relevant experience in CRM, email marketing automation, or lifecycle marketing, ideally in D2C e-commerceInitial leadership experience and the ability to guide teams through change and growth phases.
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Strong hands-on experience with an ESP (e.g. Netcore, Klaviyo, Emarsys, or similar) and very good knowledge of marketing automation logic.
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Experience with Shopify or similar e-commerce platforms.
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Proven experience in process optimization and scaling CRM or lifecycle marketing functions.
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Analytical mindset with strong Excel/data skills for KPI analysis and forecasting.
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Strong business acumen: comfortable owning and optimizing the full value chain from open rate to contribution margin, driving email revenue and Customer Lifetime Value while understanding their impact on margin.
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Strong operational focus with the ability to structure, improve, and document processes,
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Excellent German and very good English; French is a plus.
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Attractive flexitime work model with home office option.
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Two legendary annualcompany events with the whole Holzkern family - all inclusive
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Regular team events with your team throughout the year.
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State of the art technical equipment (MacBook).
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Generous employee discounts for you and your loved ones.
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Fresh fruits, coffee, tea, milk (also vegan and lactose free) in the office on site.
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Healthy and balanced meals from Schrankerl. Holzkern pays 20% of each meal.
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Extensive Onboarding: From day 1 on you will have a buddy who will show you everything you need to know and be there for you should you encounter problems. Your colleagues will teach you everything specific to Holzkern that you need to succeed in your new job.
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Exciting Tasks & Personal Growth: Trust is always first for us at Holzkern, which is why we give you big and exciting projects from the start, so you can quickly unfold your potential. This will give you the opportunity to grow and learn super quickly.
These and many other exciting benefits will await you at Holzkern.
But most of all, you can expect a secure job, good vibes, teamwork, appreciation and trust - YOU are important to us!
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Start: as soon as possible
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Hours per week: 38,5 hours
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Workplace: Holzkern HQ in Vienna
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Salary: The salary for this position ranges from € 3.350 - € 3.710 per month. Your actual salary depends on your professional experience and qualifications.
Do you want to take on responsibility and grow together with our company? Then send us your application including your
CV and cover letter, show us why you are the right person for this job.
To give you an idea of what to expect, here is an overview of our application process:
Your application
You’ve already taken the first step – we’ve received your application.-
Review of your documents
We’ll review your application carefully and you’ll usually receive initial feedback from us within 5 days. -
Developing a use case
For many roles, we’d like to find out more about your working style and your ideas through a practical task. -
Getting to know each other
If your profile is a good fit for the role, we’ll invite you to a face-to-face interview. -
Another interview if required
Depending on the role and team, an additional meeting may be useful so that we can get to know each other even better. -
Our joint decision
You choose us – and we choose you. -
Your start at Holzkern
Once you’ve accepted the offer, we’ll guide you through the next steps and work with you to prepare for your start in #TeamHolzkern.
Of course, we’ll also let you know if we decide to select someone else during the process.
HOLZKERN was founded in 2016 with the purpose of creating unique pieces of nature - just as unique as our customers. Seven years later, we are one of the most successful D2C brands in DACH selling a huge variety of watches, jewelry & accessories. We’re proud to say that over 1.000.000 customers worldwide were already able to find their perfect piece of nature. Join our team of over 170 people and help us to bring natural uniqueness to the whole world!
As a dynamic team, we value open corporate communication, teamwork, development opportunities and flexible working hours. But most of all, you can expect to work in a friendly working environment with warm-hearted colleagues who will always support you.
