JOB DETAILS
We are seeking a passionate Instore CRM Manager (m/f/d) to join our dynamic team in our PRADA Store in Vienna. As an Instore CRM Manager you held a key role in elevating the client experience through clienteling excellence, team coaching, CRM performance follow-up, and as a driver of change. The role supports store teams by promoting a client-centric mindset, improving client data quality, and implementing strategic CRM actions to develop and elevate the clientele.
At PRADA, we are renowned for our unwavering commitment to luxury, style, and innovation. As one of the global leaders in the fashion industry, we are dedicated to delivering exceptional experiences to our esteemed clientele. Our brand represents a fusion of tradition and modernity, and our Client Advisors play a pivotal role in providing personalized service and creating memorable moments for our discerning customers.
RESPONSIBILITIES
- Responsible for co-designing the client strategy at the store level together with the Management teams and Head Office teams.
- Lead transitional management within the store and support teams in adopting new CRM tools, processes, and clienteling practices.
- Act as a driver of change by supporting the evolution of teams toward a stronger customer-centric culture.
- Conduct regular CRM and clienteling training sessions and support the development of Client Advisors’ performance.
- Ensure client data accuracy, optimize data quality, and manage client lists to support efficient clienteling actions.
- Analyze CRM and clienteling performance, monitor KPIs and MBOs, and provide action plans and recommendations to the Store Manager.
- Activate and follow up action plans based on store
KNOWLEDGE AND SKILLS
At least 3 years of managerial experience in retail, ideally as Department Manager or Team Manager.
Strong experience in client development and clienteling performance.
Customer-centric and service-oriented mindset.
Experience in transversal management requiring agility, adaptability, and strong team support capabilities.
Strong observation, coaching, interpersonal, and communication skills.
Analytical mindset with good command of Excel and CRM/digital tools.
Ability to engage teams, drive performance, and support change effectively.
Fluent spoken German and English expected.
