Haglöfs is the progressive outdoor performance brand from Sweden. Since 1914, we've been drawing outside the lines, thinking outside the box, and living outside our comfort zones. Join us on our quest to encourage exploration – both physically and mentally – by embracing the outdoors.
Lead the Haglöfs Retail Experience in Innsbruck
We’re looking for an experienced Store Manager for Haglöfs in Innsbruck to help shape a premium outdoor retail experience in one of Europe’s most iconic alpine cities — the perfect place to bring the Haglöfs brand closer to the outdoor community.
More than just a retail environment, this will be a meeting point for people who love the mountains — a place to find inspiration, expert product guidance, exceptional service, and authentic storytelling. We’re looking for someone who is passionate about leadership, customer experience, and the outdoors, and who wants to represent Haglöfs with energy, warmth, and authenticity.
Want to shape the Haglöfs experience in Innsbruck?
Role Purpose
As Store Manager, you will be responsible for the day-to-day performance and development of the Haglöfs retail experience in Innsbruck. You will create an inspiring customer journey, drive commercial performance, and ensure that the store reflects the values, quality, and spirit of the Haglöfs brand.
You will play a key role in fostering a strong team culture and creating a welcoming destination for the outdoor community in Austria, combining product expertise, service, and a genuine passion for life outdoors.
This is a hands-on leadership role for someone who thrives in a dynamic retail environment and wants to make a meaningful impact through exceptional customer experiences and strong commercial execution.
Key Responsibilities
Lead the successful opening of the Haglöfs Innsbruck Brand Store, including setting up store systems, POS, and back-of-house processes from scratch
Define the local hiring plan and recruit, onboard, and develop the founding store team
Drive sales, service, and overall store performance
Create an inspiring and premium customer experience
Ensure the store reflects Haglöfs' brand identity, values, and product expertise
Build strong relationships within the local outdoor community
Manage daily store operations, stock routines, and reporting
Ensure visual merchandising and store presentation meet Haglöfs standards
Act as the key local brand ambassador for Haglöfs in Innsbruck
Deliver a healthy and sustainable store P&L
Skills & Requirements
What We Are Looking For
Strong retail management experience, ideally within outdoor, sports, or premium fashion retail
A genuine passion for the outdoors, mountains, and an active lifestyle
Proven ability to lead, motivate, and develop high-performing teams
Strong commercial mindset and commitment to customer service excellence
Structured, proactive, and comfortable taking ownership
Positive, energetic, and solution-oriented leadership style
Local market knowledge and an established network in Innsbruck are strong advantages
Required Qualifications
5+ years of retail experience, including experience in a leading role (e.g. Store Manager, Assistant Store Manager, or similar)
Fluent German and strong English communication skills
Practical Details
Contract: Full-time, permanent (38.5 hrs/week)
Start date: October 2026 preferred
Reports to: Retail Manager
Success in This Role Means
The store opens successfully and on time
The team is engaged, trained, and commercially strong
Customers experience Haglöfs as a knowledgeable, welcoming, and progressive outdoor brand
The store builds strong local brand awareness and achieves its sales and profitability targets
What you will get
Being part of a 100+ year old heritage brand with a genuinely progressive, outdoor-first culture
The rare opportunity to lead and build the first Haglöfs Brand Store in Austria
Autonomy to shape the team, the customer experience, and the store's role in the local outdoor community
Staff discount on Haglöfs products
Structured onboarding plus regular development discussions and ongoing training to support your growth
Additional monthly and yearly bonus upon reaching targets
Ready to Join the Journey?
This is a unique opportunity to play a key role in establishing Haglöfs’ retail presence in Austria and to build something meaningful from the very beginning.
If you are an experienced retail leader with a passion for the outdoors, people, and creating exceptional customer experiences, we would love to hear from you.
Submit your application and join us in shaping the future of Haglöfs in Innsbruck. We look forward to hearing from you!
For the greatest playground ever made
Inspired by Wiktor Haglöf, who began this journey in 1914, we are a progressive outdoor performance brand from Sweden – dedicated to pushing the boundaries of our comfort zone and encouraging our community to do the same. All for the greatest playground ever made.
Coming from humble beginnings, our story has since evolved. Seeking constant progress, we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do all we can to ensure that the outdoors will still be there for future generations to explore.
Today, we explore with curiosity and a commitment to creating gear that will support anyone, anywhere, in their own outdoor adventure—from walking through the forest to reaching the peak of a mountain.
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Kristoffer Persson | Contact Person
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Haglöfs
Innsbruck | On-site
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