Drink More Water, together we grow.
Here at waterdrop, we make drinking more water fun, convenient and most importantly, sustainable! Discover the world of innovative and eco-friendly hydration solutions with our fruity little cubes – Microdrinks – that save up to 98% plastic compared to drinks in 500ml plastic bottles and help score one for the planet. Our centrally-located headquarters offers a vibrant environment, featuring an on-site restaurant and gym, not to mention the opportunity to connect with prospective colleagues from all over the world. With a successful online presence, 40+ stores around the world, dedicated B2B partners and over 22,000+ retail and branded stores, we can’t wait to take this journey to the next level – with you!
Join us on that journey and become part of our passionate and driven team now!
As Head of Global Category & Trade Marketing (m/f/d) you will:
Shape and own the global category vision, identifying growth opportunities, shopper insights, market trends, and strategic direction across all retail and digital channels.
Lead global trade marketing excellence, defining POS activation strategies, merchandising principles, and scalable in-store communication standards.
Develop global tools, playbooks, and activation frameworks to ensure consistent, premium brand execution in every market.
Create compelling global customer and distributor sell-in materials, including category narratives, launch stories, and retailer pitch decks.
Orchestrate cross-functional alignment, acting as the central connector between Global Marketing, Innovation, Portfolio, Sales, Operations, and local markets to ensure launch readiness and coherent global prioritization
Drive global reporting and insights, including shopper trends, category performance, competitive updates, and best-practice sharing across regions.
Lead and facilitate global sell-in events, including launch briefings, distributor conferences, customer presentations, and capability-building sessions.
Build and develop a high-performing Global Category & Trade Marketing team, elevating trade marketing capabilities worldwide through training and coaching.
What makes you a great fit:
You…
Have 8+ years of experience in Category Management, Trade Marketing, Shopper Marketing, or Commercial Strategy – ideally in FMCG, beverages, or consumer goods.
Bring a proven track record of building category visions and working with major international retailers, distributors, or partners.
Possess a deep understanding of shopper behavior, POS activation, retail environments, and global markets.
Are skilled at scaling global toolkits, GTM frameworks, and trade marketing processes across diverse regions.
Are an exceptional communicator and storyteller, able to translate insights into compelling narratives.
Communicate fluently in English (written & verbal); German skills are nice-to-have, but not required.
Excel in cross-functional leadership within matrix environments and enjoy driving alignment.
Have strong analytical thinking paired with commercial acumen and a hands-on, results-driven mindset.
Are proactive, entrepreneurial, and thrive in fast-paced global settings.
Why you will love working with us:
A high-achieving, international community of waterdrop colleagues, located in a brand-new HQ in Vienna, Austria.
Development opportunities in one of the fastest-growing e-commerce companies in Europe.
MyClubs sports vouchers, to have a sporty balance.
In-house fitness centre.
In-house company doctor.
In-house restaurant with subsidized healthy meals, for a break with your colleagues.
Discount on your waterdrop purchases.
Legendary summer and Christmas parties!
The annual gross salary for this position ranges from EUR 80.000 to EUR 100.000 on a full-time basis (All-in). The final salary will depend on your qualifications and professional experience. Depending on your qualifications, there is the willingness for overpayment.
We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business and enables us to solve important problems and deliver added value. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be.
Wanna Drop in? Send your application documents through our online application system. We are looking forward to reading from you soon!
