At Burton, we are a purpose-led brand rooted in snowboarding and the outdoors. We fight for the future of our people, planet, and sport. We aim to maximize our positive social impact and minimize our negative environmental impact while delivering high-quality performance products.
As a global leader in snowboarding, we’re committed to diversity, equity, and inclusion for the long-term health of our company, sport, and community. Through these efforts, we aim to make snowboarding and the outdoors accessible to all.
The Breakdown:
The Retention Marketing Specialist is an integral part of our Digital Marketing team. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing, SMS, CRM, and customer lifecycle strategies, with secondary responsibility for supporting our loyalty program.
What You Get to Do:
- Campaign Management: Develop and execute email, SMS, and CRM campaigns to acquire, retain, and reactivate customers, including automated flows (welcome, abandoned cart, post-purchase, re-engagement).
- Segmentation & Personalization: Apply data-driven segmentation and personalization strategies to optimize performance across the full customer lifecycle.
- Data Analysis & Insights: Analyze customer data to identify improvement opportunities; measure churn, repeat purchase rates, and LTV in close collaboration with the analytics team.
- Testing & Optimization: Continuously A/B test subject lines, content, send times, and audience segments to improve open, click-through, and conversion rates.
- Cross-functional Collaboration: Work closely with creative, paid media, and acquisition teams to ensure a seamless customer experience from first purchase through retention.
- Loyalty: Own the loyalty program in the EU to drive repeat purchases and customer advocacy; report regularly on key KPIs including revenue, retention rate, and conversion.
What You'll Bring to The Team:
- 3-5+ years of experience in retention marketing, email marketing, or general CRM for a DTC business.
- Experience with customer segmentation, automation, and lifecycle marketing principles with a playbook for the types of segments and automation needed to drive revenue and engagement for a DTC business.
- Strong analytical mindset with experience in A/B testing, reporting, and data-driven decision-making.
- Familiarity with loyalty programs and customer engagement strategies is a plus.
- A passion for bringing compelling, engaging stories to life through email marketing.
- An understanding of email marketing best-practice for the purpose of driving open rate, click-through rate, and ultimately conversion.
What We Would Love to Offer You:
- A front row position at the global market leader in the snowboard lifestyle industry
- Very good team spirit, flat hierarchies, shared outdoor activities and space to learn & develop
- In accordance with Austrian law, we are obliged to disclose that the minimum salary is € 2.362,- gross/month based on the collective bargaining agreement. Our actual salaries are market competitive and take individual qualifications and experience into consideration.
- Many other additional benefits, including product discounts, flexible working hours, volunteer time off, outdoor days, season pass contribution, company events & more
We look forward to receiving your English CV and cover letter online.
Please note that applications without a CV cannot be considered.
We look forward to receiving your English CV and cover letter online. Please note that applications without a CV cannot be considered.
