TrueChoice Solutions is a privately held, rapidly growing Software as a Service (SaaS) company and is the leader in real-time preference analytics, headquartered in New York. We develop and deploy unique, sophisticated applications in marketing, sales and HR that give our clients insights about “how” and “why” customers and employees make decisions and what they value. Used by many forward-thinking FORTUNE Global 1000 clients, the TrueChoice™ Predictive Selling Suite is based on patented econometric technologies that for the first time allow companies to precisely quantify the preference structures of individual customers and employees in real time. Our clients use these insights to help increase sales, retention, and profitability. TrueChoice has strong partnerships with 6 of the world’s top 10 consulting firms. Our client base is diverse and includes large automotive companies to consumer electronics manufacturers and health care services companies. We have teams in Continental Europa, New York and Singapore.
