Swat.io is a self-financed, profitable B2B SaaS company with around 1800 customers: agencies, mid-market, and enterprise brands that need to work reliably under pressure.
Social media work is complex, relentless, and constantly changing. We build products that don't just organize it — they absorb the cognitive load, handle what used to take hours, and make things possible that weren't before. Different challenges, different tools — each one built to genuinely lighten the load.
Our vision is clear: We define how professionals manage social media in an AI-native world — where human judgment and AI agents work as one. Global in ambition, substance over hype.
Our product is built for small teams with big responsibilities to be intuitive enough that customers can manage their entire journey from free trial through ongoing use as independently as possible, while our Sales team drives strategic sales opportunities, working with customers who value in-person interaction and guidance.
We are a small, dynamic, and at the same time stable company with over 15 years of bootstrapped success. Things move fast here; good ideas are heard and acted on. Around 50 people from diverse backgrounds work lean, agile, and with a high degree of ownership.
You'll join Swat.io as our Head of Product and take strategic ownership of our Core product across the roadmap, team, and commercial outcomes. You'll report to Johannes (CEO Product), and as part of the leadership team, you’ll work as a peer to the Heads of Sales, Marketing, Customer Experience, and People & Operations.
You form opinions fast and write them down. You think commercially — NRR, ACV, add-on logic, and pricing tiers are a lens on every roadmap call, not a finance department's job. You stay genuinely close to customers. For you, commercial sharpness starts with a deep understanding of their needs.
You're AI-native by default: not as a talking point, but as a daily practice. You've shipped AI features that real customers paid for, and you know the difference between a demo and a product.
Who you are not: This role is not for someone who waits for strategy to arrive from above, manages features rather than outcomes, or needs a large org and a VC war chest to do meaningful work. If you're looking for a big R&D budget, thick PM/Eng handoffs, or a Product team of 20, this won't be the right fit.
Swat.io's Core product: Publisher, Inbox, and Insights, serves 1,800 professional social media teams. You'll own the full picture: what gets built, who builds it, and whether it moves the commercial needle.
You'll be trusted to take full ownership of:
Product team leadership: leading and enabling our PMs and designers. We are moving towards small, autonomous AI-empowered teams with end-to-end ownership, and that's where you step in. You set the hiring bar, own performance, and decide who builds what.-
Product operating system: Cycle planning, discovery, specs, release tiering, and customer interviews. The rituals that make a focused team faster than a busy one.
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Commercial product thinking: Every roadmap decision runs through a commercial lens. NRR, ACV, add-on logic, and pricing tiers are your tools, not someone else's report.
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AI product leadership: Shipping AI features that real customers pay for — agents, evals, MCPs, skills in production.
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Cross-functional alignment: Actively participating in the leadership team, contributing to the company's strategic development. Product doesn't ship in a vacuum, so you'll be the one pulling everyone toward the same number. You present your numbers and blockers to the board bi-weekly. No one chases you for status; you push it.
What the first 90 days look like
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Product, Sales, Marketing, and AM are aligned on the expansion sequence.
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Full ownership of the Product team - people management handed over, roles clear, and the team running with confidence under your leadership.
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Shape how the product team + developers work together in an AI-assisted future.
We define ready as:
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You bring 8+ years in SaaS product, with at least 3 in a leadership role owning a full B2B SaaS product area end-to-end, from roadmap through commercial outcomes, not just feature delivery
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AI-native by default: You already work with agents, evals, MCPs, and skills daily and shipped AI features (agents, evals, MCPs, or similar) that real customers paid for in production - not demos, not pilots
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You form opinions fast and write them down. You argue why — with data, not adjectives. You don't wait for strategy from above. You shape it.
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You have technical depth to challenge engineering trade-offs, understand platform decisions, and prefer small product-engineer teams over thick PM/Eng handoffs.
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You think commercially: NRR, ACV, add-on logic, pricing tiers — these aren't finance words for you. They're a lens on every roadmap call.
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You are a strong communicator: you skip jargon and translate the product into language that Sales can sell, Account Management can position, and customers can buy. You push status proactively. No one should ever have to chase you for "where are we?"
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You're comfortable in a bootstrapped, profitable, ~50-person company. No VC war chest. No big R&D bets. Speed and focus instead of headcount.
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You stay genuinely curious and keep learning about the market, your customers, AI, and your own blind spots. You update your thinking when new information arrives, actively seek out perspectives that challenge your own, and don't confuse confidence with certainty.
Nice-to-haves:
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German language skills (a genuine plus for DACH customers, not a requirement)
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Expertise from the Social Media industry
Don’t worry if you don't meet all the qualifications. If this opportunity catches your eye and you are passionate about the field, we are happy to receive your application. If we both think we are a good match, as team fit is as important to us as technical fit, we will find a solution and grow together.-
Done is better than perfect. We ship, learn, and adjust. We don't wait for the ideal version.
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Change brings chaos. We allow it. Enough structure to stay aligned, enough freedom to move fast.
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Speed wins everywhere except where it can't. Data, code quality, core functionality, and payment get the time they need. Everything else favors speed.
The product team plans everything in Linear and Claude Cowork, collaborates with designers in Figma, and works in 3-week development cycles, each starting with a kickoff to clarify resources, scope, and what we can realistically accomplish, whether for research or execution.
We keep our processes agile with fixed points such as weekly team meetings, retrospectives, and ad hoc collaboration via Slack and Google Meet. We are always open to jumping on calls, diving into problems together, and making sure humour is part of the process. A strong GIF game is recommended.
We enhance productivity with advanced AI features of Claude Cowork, track user feedback in Linear, and analyze product usage with PostHog to guide decisions and priorities.
Bigger projects typically span 2–3 cycles, but we aim to ship a meaningful first iteration within one cycle.
The entire Swat.io team collaborates on Slack, Linear, Google Meet, Notion, Google Suite, and FigJam. Claude Cowork is our company-wide, unified agent tool, with AI agents integrated into all of our company processes and mindsets.
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Personal development: An exciting opportunity to shape how our product is developed and to co-create best practices with the leadership team.
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Annual learning & development budget: You'll receive €1,000 per year and 4 additional days off for professional or personal development.
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Professional equipment: MacBook, headset, and more.
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Salary: Permanent contract with a gross annual salary starting from EUR 90.000,- for a full-time work-week, based on your experience and expertise. Overtime is compensated as time off. For leadership positions, an additional performance-based bonus is agreed on yearly and has already been fixed for 2026.
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Flexibility: We work with a flexible hours model with no core working hours that allows you to shape your workdays around your needs and those of your team and customers.
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Remote-friendly model: You can comfortably work remotely from your country and/or from our Vienna office most of the time. Our leadership team meets in person at the Vienna office 1–2 times per month to align on strategic and team-specific topics, and twice a year, the entire company gathers there as well. Travel costs are covered for team members based outside Vienna. Apart from that, you can also work abroad from anywhere in the world for up to 3 months per year; just keep time zones in mind.
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Family-friendly: We guarantee your job after parental leave and offer truly flexible working hours and models. Around 40% of our team members are parents, showing how seriously we take work-life balance.
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Team spirit: At Swat.io, we are makers who excel at what we do while caring for each other's well-being and creating a supportive environment. We have regular team collaboration activities and bi-annual company events that bring all Swaties from around the world together to connect and celebrate in Vienna.
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Public transport support: If you're based in Austria, we support you with a yearly public transport ticket (Vienna public transport pass or a portion of the KlimaTicket).
We are proud to have an inclusive workplace environment that will foster your development, no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.-
Annoying micro-management
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Office politics
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Lengthy coordination and approval processes
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Monotonous tasks and boring work
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Egos and bullshit before real results
Our job posting got your attention – great! We are looking forward to getting to know you better. Show us who you are; we are interested in your personality and how you fit into our team. As part of your application, we expect you to answer these 2 questions:
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A short product decision you made recently that you'd defend in writing — what you chose, what you didn't, and why.
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The one thing about how Swat.io has communicated this role you'd push back on.
We read every reply.
Your contact people are
Johannes (CEO Product), the direct manager for this role, and
Lisa, our Head of People & Operations.
Ellie, our external recruiter, supports us with the first touch point with our candidates.
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CV screening and first touch point with Ellie.
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Cultural + Product Interview with Lisa and Johannes in English.
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On-site or remote assessment round with the Management Board (Verena, Jolli, Manuel)
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On-site or remote meeting with the leadership team (other heads of) and your future team members
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Offer & open questions
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Matthias: Our UI/UX Designer has been making Swat.io even more stylish since 2021. When he's not busy solving interesting problems, he loves spending time with his family and cruising through the woods on his bike.
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Eva: Our Senior Product & Business Analyst. Having been with Swat.io since 2023, she is pushing the data side of the product forward.
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Oleg: Our Senior Product Manager, Growth, since 2025, making sure onboarding for new users is smooth and fruitful. He’s joining us from Moldova.
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Guillermo: Our UI/UX Designer has been crafting intuitive user experiences for our product from his base in Madrid since 2024. He has a big interest in music composition and would love to hear a live orchestra play some of his music one day.
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Laura: Our Senior Product Manager, Power Woman, who is currently on maternity leave, has been developing our product since 2022, always keeping the needs of our users in mind. She prefers to juggle tasks in "Working from Abroad" mode and even uses her lunch break for trail running training.
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Eugene: Our Senior Product Manager, has been turning real user problems into valuable, well-built product solutions with us since 2026. Outside of work, he is usually moving: tennis, running, hiking, exploring nerdy AI stuff, or losing hours watching YouTube videos about the universe.
Check our Kununu Page
