Taking ownership and driving the development of effective marketing measures in a dynamic environment—that is precisely what defines this role. As a Senior Business Marketing Expert, you will shape marketing activities for an assigned portfolio within the business units and make a significant contribution to the successful implementation of strategic initiatives in the mobility industry and beyond.
You will be responsible for all marketing activities—from planning and coordination to implementation—and will serve as the central point of contact for stakeholders across the business units. Annual plans will be developed in close collaboration and implemented in a structured manner within the assigned budget.
In addition, you will drive the conception, launch, and operationalization of marketing campaigns and ensure that defined marketing goals are achieved. Ongoing collaboration with business stakeholders and a clear focus on the portfolio’s requirements are central to this role.
A clear marketing strategy, efficient budget management, and close coordination with the Head of Business Marketing form the foundation for success in this role. The position offers the opportunity to actively shape and sustainably develop marketing in an international environment.
YOUR RESPONSIBILITIES:
Defining and implementing marketing plans, tactics, and campaigns in alignment with business objectives, revenue growth, and customer retention
Developing and maintaining portfolio-related marketing and sales materials in compliance with corporate design guidelines
Planning, coordinating, and managing cross-functional marketing projects, including stakeholder alignment and ensuring that objectives are met
Developing communication strategies, value propositions, and targeted messages to position the portfolio
Further developing and implementing lead generation measures using marketing automation, as well as supporting operational marketing activities (content, SEO, events)
Ensuring adherence to the marketing budget and plan, as well as defining and segmenting relevant target audiences
Ongoing coordination with business stakeholders and close collaboration with the Business Marketing Team
YOUR PROFILE:
Completed degree (University or University of Applied Sciences) in marketing management or business administration with a focus on marketing
At least 5–7 years of professional experience in marketing tactics within an industrial B2B organization
Extensive experience collaborating with product departments and sales organizations
Proficient in using marketing tools (Salesforce CRM, Salesforce Marketing Cloud, Google Analytics, Google Ads, LinkedIn Solutions, Canva)
Strong communication skills, a proactive attitude and strong problem-solving skills
Willingness to travel 5–10 percent worldwide
Business-fluent knowledge in German and English
WE OFFER:
Various working time models, flextime and the possibility of working from home
Food trucks, snack bar and canteen with freshly cooked daily menus
80% subsidy for public transportation costs or access to a personal parking space
Personalized onboarding process including a mentoring system
Varying cultural offerings and semi-annual subsidies for events
Annual Remuneration: Due to the Austrian Equal Treatment Act we are obligated to state the annual gross remuneration (full-time) for this position as a basis for negotiation: €55,790.00. The Employee will be classified according to the Collective Agreement for Employees of Industry (Collective Bargaining Agreement of the Automotive Industry). We will, in any case, offer market-conforming payment taking qualifications and professional experience into account.
Interested?
If so, please use our online application tool to send your application to AVL!
At AVL, we foster and celebrate diversity: We recognize that diverse ways of thinking are required to achieve our vision of a greener, safer, and better world of mobility. Different backgrounds, attitudes, interests, and experiences make us successful. As Equal Opportunity Employer we consider all qualified applicants without regard to ethnicity, religion, gender, sexual orientation or disability status.
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About AVL
AVL is one of the world’s leading mobility technology companies for development, simulation and testing in the automotive industry, and beyond. We provide concepts, solutions and methodologies in fields like vehicle development and integration, e-mobility, automated and connected mobility (ADAS/AD), and software for a greener, safer, better world of mobility.
Find out more: www.avl.com
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You are interested in a job at AVL but you are not sure how to apply or want to know what happens after you send your application?
Check out our step-by-step guide
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AVL is not just about cars. It's about changing the future. Together.
Location:
Graz, AT
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Company: AVL List GmbH
Job Function: Marketing
Contract Type: Permanent
Posting Date: Jun 30, 2026
Job ID: 39305
.buttontext2fd9d782023a400c a{ border: 1px solid transparent; } .buttontext2fd9d782023a400c a: focus{ border: 1px dashed #000000 !important; outline: none !important; }
About AVL
AVL is one of the world’s leading mobility technology companies for development, simulation and testing in the automotive industry, and beyond. We provide concepts, solutions and methodologies in fields like vehicle development and integration, e-mobility, automated and connected mobility (ADAS/AD), and software for a greener, safer, better world of mobility.
Find out more: www.avl.com
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